NITECLUBREVIEWS.COM Homepage

New Feature Cover Story

Aura
The Vibe is Positive at Aura
2912 McKinney Avenue
Dallas, Texas 75204
(214) 220-2872

Reviewed by: Nina Christianson

Overall Rating:

Thursday evening February 26th my companion, photographer and friend, Cynthia Villa and I headed over to check out Aura. Aura’s convenient location on McKinney Ave. is walking distance for those of us who live in the heart of “uptown”. Up town is a historical neighborhood here in Dallas, Texas that has been redeveloped since the horse and buggy days. To capture the historical feel of the neighborhood, there is still a trolley running up and down McKinney Ave. That can be a lot of fun and (safer obviously) than driving, for those who want to hit a few of the hot spots along McKinney. We chose Aura for a special event going on, a party being hosted by “The Hills” television producers. As we approached the front door, the first impression started out great, being met by congenial, sharp dressed doormen, Lance Vester and Sam Sojdei. It’s always such a relief when a doorman recognizes a lady when they see one. (So many of them don’t.) Ah, yes good door people are so very critical to the success of a night club.

First class atmosphere

As soon as we walked in we felt the positive vibes in the room as D.J. Rev was spinning something very “up”. I don’t know what he was playing, but it was very upbeat, refreshingly unfamiliar and thankfully I didn’t hear a single Michael Jackson tune the entire duration of our time at Aura. As positive and uplifting as the music was, it was a little too loud to actually converse with anyone. I saw an old friend, and we really couldn’t catch up because the music was simply too loud. It would be really cool if there was some little nook and/or cranny available to escape the overwhelming music, if/when you actually want to talk to someone. Perhaps the use of solid glass partitions could be used to divide the main floor apart from the bar, or to have some of the booths slightly isolated for the purpose of being able to talk and hang out. Yeah, I am seeing some really cool etched glass partitions in Aura, in the near future….

Mixing Table with Special Effects!

Another really nice thing going on at Aura was there was plenty of fresh air circulating and when we left there was not a trace of cigarette smoke in our hair or clothes!!! That really is a miracle for a nightclub. Bravo, Avi, whatever ventilation system you are using for Aura, its working! This may not be something people think about when they go out, however they think about it after experiencing a club. There is a place in Dallas many people I know do not like to go to, because the smoke is too thick and they come out of that place reeking. It’s really not cool to have all that pollution all over the place. So, it really is refreshing to be able to breathe easily and thank God you’ll be able to breathe if you find yourself and your buddies on the dance floor of Aura!

The DJ Rocks all Night Long!

The owners of Aura are a darling young couple, Avi and Veronic Adri. They are a beautiful warm and energetic couple who just recently tied the knot this past summer. Avi used to be a hairstylist. Together they run the club with help from their #1 Doorman Franc Hafner. Franc with a very discerning eye! Speaking of the whole yin and yang balance there was also a nice ratio of that in the club that night. Got to keep that yin and yang balance, right?? Viva la difference!!!

One of these people is our writrer Nina...can you guess which one?

The “aura” of exclusivity instantly reveals that you’re at the one of the most happening clubs around. If you’re looking for Dallas's classiest late-night lounge, you have found it at Aura. The doors swing open at 9 p.m. on Tuesday, and Thursday through Saturday, Aura welcomes a well-heeled after-dinner crowd interested in getting together with old friends or making new ones, in a setting of cool sophistication. Premium spirits and bottle service keep the energy level high, while smooth sounds provide the perfect backdrop for meeting, greeting and even making promising romantic connections. VIP areas and party packages are available of course.

What does she think of Aura?

We really liked the energy at Aura, and the music was good and everything but for those who don’t have a table there was nowhere to sit down. Poor unescorted ladies; they need somewhere to park their perky dire ears!!! I know my tootsies were feeling the pinch after an hour or so in 5” heels and on concrete floors. I’m seeing some Lucite stools maybe, to go with those glass partitions….A place to perch and a place to converse, or the ability to converse somewhere in the club. Those are the only two things lacking that I think could really give a nice little neighborhood nightclub like Aura a little lift up too purrrrfection.

Good Times at Aura...we will be back!

Place your Niteclub's Live Link Ad Banner right here on Niteclubreviews.com now! Get the local and national exposure you deserve! Protect your cyber investment. What have you done to promote your club's website? How are you validating the expense of creating and maintaining your website? Our advertisers here on Niteclubreviews.com and www.dinnerreviews.com are simply piggy-backing on our popularity, enabling them to get many more of those much sought after "hits" on their respective websites!
Welcome everyone! Niteclub Reviews Internet Magazine has been open since Dec. 2003!. This unique Internet Magazine is the result of lots of hard work from our excellent Art Department, and tons of research and development on the part of owners and management (namely me!). After a successful 5 years of in-depth Dinner Reviews and Ad Banner sales on Dinner Reviews Internet Magazine located at: www.dinnerreviews.com, we felt the timing was finally right to open www.niteclubreviews.com for the benefit of future and present advertisers, and our thousands of loyal readers in South Florida, across the USA, and abroad.

Thanks and Enjoy! Please send us your feedback, and we might even post it here on the Home Page. -- Tom House / Editor in Chief.

editor@niteclubreviews.com
__________________________________________________________
"Always expect us to be in the middle of the action as we battle our way past gruff doormen, red velvet ropes, managers, over-zealous security, and outrageous cover charges galore. But never fear faithful followers…we always get our story!" -- Tom House / Editor in Chief
__________________________________________________________
Niteclub Reviews Internet Magazine©

~ Hospitality NEWS FLASH ~
2009
Starbucks signs on with "Morning Joe"
Starbucks has become the naming sponsor of MSNBC's "Morning Joe," marking the closest tie between an advertiser and a national news show in years. Host Joe Scarborough has been drinking Starbucks coffee on air for years, but now the show incorporates Starbucks graphics and likely will team with the coffee company on charitable initiatives.
The New York Times (6/2)
Dunkin' Donuts opens first hotel location
Dunkin' Donuts has opened its first location in a hotel, Great Wolf Lodge in Concord, N.C. The company plans to focus expansion efforts on airport hotels, resorts and vacation ownership properties. QSR Magazine.com (4/14)
American brewers imitate Belgian brewers
Homages to Belgium's sour beers are popping up as the next big thing in craft brewing. Breweries including New Belgium, Jolly Pumpkin, Lost Abbey and Flossmoor Station are making the unpredictable brews. "In the beer-geek population, sour beers are the Holy Grail," New Belgium's sensory specialist said. "They're difficult to produce. They're impossible to control. But in the end, you end up falling in love with them." Chicago Tribune (4/15)

A cool spin on frozen drinks
As the weather gets warm, cool down diners with frozen drinks but try to think outside of the box. Try putting a twist on a classic drink, such as adapting a mojito to be a frozen beverage. Consider offering frozen drinks as dessert or blending in superfoods such as acai for a healthy frozen-drink offering. Restaurants & Institutions (5/7)
Improving wine with air
Most wine should be decanted, experts say, but there's no need for fancy equipment. Even a jelly jar will do. Said the wine director at Providence restaurant: "If a wine can't stand up to decanting, it can't stand up to drinking. ... Once you decant the wines, they become much more aromatic and expressive." Los Angeles Times (5/6)
...The Hospitality News Flash section above changes constantly...
______________________________________________________

"I am very impressed with your web sites. You are a very talented person. I have been working in the hospitality industry for the past 20 years, including Joseph's 1985-1990, Roxy's 1990-1996, A few months at Yesterday's and now at Christopher's 1996-Present. It is nice to see a very Impressive Web Page catering to Restaurants and Night Clubs." -- Rick Horn, Long Time Hospitality Professional, Ft. Lauderdale, Florida

"Dear Niteclubreviews.com & Tom House; Your piece on Jaco's son Felix Pastorius was well done. Great interview! I thought you were very sensitive and showed great knowledge regarding Jaco's music. Thank God for writers like you Tom House…keep up the good work. Rock on my Friend!" -- Greg Gallo, Delray Beach, Florida Summer of 04'

"We are truly honored and proud of all the buzz and attention LoveJonesRevived as received. The cover story on your (Niteclubreviews.com) Internet Magazine was very well written. We will certainly be referring our patrons to visit the site. Again we thank you." -- Gish Simeon, Angels Inc.

"Dear Editor: Your Niteclubreviews.com publication is a super piece of work. The night clubs of today are quite different from the days when I was a club addict, but your articles bring back great memories from those days. From an old nightclub hoofer who still thinks he's 25!" -- Jim House Sr.

"I checked out your website niteclubreviews.com, and it looks awesome!! Wendy from Creative Company did an amazing job. I just wanted to let you know I was checking up on you." -- Sheyenne Rivers / I Digress Band

"...Your sites are interesting and very extensive. We spent an hour surfing the site on our first visit." -- Joanne Genco & Michael Fernandez / www.websitefirstaid.com

"All who wander are not lost." -- J.R. Tolkien
_______________________________________________________

Important Note: Advertising on www.niteclubreviews.com web site will in no way influence or affect, positively or negatively, niteclub reviews written about a particular establishment at any time prior to, during, or after the culmination of an Advertising Agreement between Niteclub Reviews Internet Magazine© and prospective or existing Clients.

"You be the first you, instead of the next somebody else" -- Brian McKnight

"When someone is impatient and says, 'I haven't got all day,' I always wonder, How can that be? How can you not have all day?" -- George Carlin (RIP)

"Always do right. This will gratify some people, and astonish the rest." -- Mark Twain

"If you want the rainbow, you've got to put up with the rain." --
Jimmy Durante